SLOWSUNDAY
From orchard to shelf
A CPG story told from orchard to shelf.
Slow Sunday Foods is a small-batch condiment brand built on real ingredients, honest flavor, and everyday rituals that feel warm and human. The identity leans editorial and approachable so the jars read from two meters and the voice feels like a friend at the table.
The project involved a full rebrand and a complete rollout across every touchpoint. Strategy, naming support, identity development, packaging and print specifications, Shopify design and e-commerce flows, photography and motion direction, campaign toolkits, retail displays, branded spaces, digital content, and video were all created as part of the system. The outcome is a cohesive brand that ships smoothly, looks premium on shelf, and converts effectively online.
A world where flavor comes alive, literally.
This visual world was created to bring character, warmth, and a sense of everyday play to the brand. It takes inspiration from the charm of the original illustrations and develops them into a fuller, clearer, and more intentional system built for packaging, campaigns, and digital interactions.
The rebranding process focused on preserving what made the brand feel genuine while shaping it into something more editorial, expressive, and prepared for its next phase of growth.
Description
A CPG story told from orchard to shelf.
Slow Sunday Foods is a small-batch condiment brand built on real ingredients, honest flavor, and everyday rituals that feel warm and human. The identity leans editorial and approachable so the jars read from two meters and the voice feels like a friend at the table.
The project involved a full rebrand and a complete rollout across every touchpoint. Strategy, naming support, identity development, packaging and print specifications, Shopify design and e-commerce flows, photography and motion direction, campaign toolkits, retail displays, branded spaces, digital content, and video were all created as part of the system. The outcome is a cohesive brand that ships smoothly, looks premium on shelf, and converts effectively online.
Credits
Creative Direction & Design
Brand Strategy & Identity
Packaging Design & Production
Web Design & Shopify Build
Photography & Motion Direction
Retail & Branded Spaces
Content & Campaign Toolkit
Categories
Brand, Identity, Packaging, Print, Web, E-commerce, Photography, Motion, Content, Retail, Campaign, CPG, Food & Beverage