SLOWSUNDAY
From orchard to shelf
A CPG story told from orchard to shelf. Slow Sunday Foods is a small-batch condiment brand built on real ingredients, honest flavor, and everyday rituals that feel warm and human. The identity leans editorial and approachable so the jars read from two meters and the voice feels like a friend at the table.
We led a full rebrand and rollout across every touchpoint. Strategy, naming support, identity system, packaging and print specs, Shopify site and e-commerce flows, photography and motion direction, campaign toolkits, retail displays and branded spaces, digital content, and video. The result is a cohesive brand that ships smoothly, looks premium on shelf, and converts online.
a world where flavor comes alive, literally.
we did more than design visuals. we expanded their universe and built a playful, character-driven world that stays true to their art style while elevating it with clearer storytelling, stronger identity systems, and a more cohesive brand voice.
their existing illustration style grew into a richer visual universe with clearer shapes, stronger color logic, and a more intentional narrative running through every touchpoint. we guided them through the rebranding process, protecting what made them unique while evolving the brand into something more editorial, expressive, and ready for its next phase of growth.
Description
A CPG story told from orchard to shelf. Slow Sunday Foods is a small-batch condiment brand built on real ingredients, honest flavor, and everyday rituals that feel warm and human. The identity leans editorial and approachable so the jars read from two meters and the voice feels like a friend at the table.
We led a full rebrand and rollout across every touchpoint. Strategy, naming support, identity system, packaging and print specs, Shopify site and e-commerce flows, photography and motion direction, campaign toolkits, retail displays and branded spaces, digital content, and video. The result is a cohesive brand that ships smoothly, looks premium on shelf, and converts online.
Credits
Creative direction and design: Kodax Studio
Brand strategy and identity: Kodax Studio
Packaging design and production files: Kodax Studio
Web design and Shopify build: Kodax Studio
Photography and motion direction: Kodax Studio with collaborators
Retail displays and branded spaces: Kodax Studio
Content and marketing toolkits: Kodax Studio
Categories
Consumer Goods, Brand, Identity, Strategy, Packaging, Print, Web, E-commerce, Content, Photography, Motion, Video, Retail, Branded Spaces, Campaign, CPG, Food and Beverage