Bábiliboö brings the quiet magic of cultivation indoors. Their grow lights are designed for people who want to nurture life at home without the complexity, turning any counter into a place where things flourish.

We partnered with Bábiliboö to build the brand from the ground up. Together, we created an identity that captures the optimism of growth and the clarity of great design. A mark that lives comfortably on hardware and screen. A visual system rooted in light, warmth, and the simple belief that everyone should be able to grow. Minimal forms that feel human. Bright moments that point toward a better future.

The work spans every surface. Product design that earns its place in your home. Packaging that protects and presents. A digital experience that guides without lecturing. Content that shows real plants under real light in real spaces. We built a brand that makes indoor gardening feel like what it is: a connection to nature, designed for modern life.