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Gardening for the Modern Age

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Dirty Films is an international film, television, and podcast production company founded by longtime filmmakers Cate Blanchett, Andrew Upton, and Coco Francini. They pride themselves on challenging traditional production processes, offering creative partners an experimental, hands-on environment.

GrandArmy worked with Dirty Films to craft a logo, visual identity, and logo animation that communicates their collaborative nature and interest in telling authentic, unexpected stories.

Description


As a small independent production company, Dirty Films needed an identity that spoke to their unconventional creative process and solidified them as a trustworthy creative partner.


Using the experimental nature of Dirty Films’s filmmaking practice as inspiration, GrandArmy developed a fluid logo that takes otherwise structured letterforms and distorts them in unique ways. The identity system built around the logo is flexible in color, typography, and photo treatments – all of which highlight the work that Dirty Films makes and conveys their passion for visual storytelling.

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As a small independent production company, Dirty Films needed an identity that spoke to their unconventional creative process and solidified them as a trustworthy creative partner.

Categories

As a small independent production company, Dirty Films needed an identity that spoke to their unconventional creative process and solidified them as a trustworthy creative partner.